Game Not over, Not Yet

Game Not Over, Not Yet Electronics Arts (EA) agonistic advantage from the survey of the industrial organization batch (I/O) is their prize of industry is very attractive. Todays world consist of many people who fell several hours playing video games. EA is from this aspect is stacking up ok against their competitors and they be also failing in their position. EAs sales are down from previous years and they also missed the initial brotherly gaming trend of which they are now trying hard to draw a digital platform for many of their popular games.The next perspective is resource-based view (RBV). EAs resource based view in the last(prenominal) was great until the digital gaming came on board. EA was used to the technology at that time when they were popular for their games such as Madden NFL and Battlefield. It seems theyve lost their progressive touch now that most games are becoming digital and they were non in position to enter into that digital platform and social gaming . EA was cognise for their resources because they had the human, physical, intangible, morphologic/cultural, and financial assets to develop produce and deliver to their customers.They seemed to nurture either the resources take when they had their competitive advantage but Electronics Arts did not machinate themselves for the changes in the behavior of consumers and retailers or trends which is now causing them to loose their competitive advantage. What they were producing had value but was not rare enough and could be use by other companies who were willing to take them on. From the perspective of guerilla view EAs competitive advantage was definitely temporary.They lacked the ability to change and radically surprise competitors with strategic actions and as a company their focus of compend both external and internal was failing. EA was not able to continue their in the lead track record of disrupting current situations that would aide in helping them to defend their co mpetitive advantage. Yes, EA does exhibits the critical factors for the new business context. They now have a new CEO who is on board and is brining stand the discipline needed in order to stay on top.Their new CEO has be out what caused them to give up their status and is implementing it. They are starting back at square one of having designers identify the germinal center of a game, understanding their customers by using small focus groups, and sharing scoop out practices and technologies through their intranet library. They are also disciplining the necessary peoplethe next times and project management. The resource EA appears to have are the human resources, intangible assets, structural/cultural assets, and finances.I feel that the human resources is a unique thing to have because it is hard to acquire people who have the experience, characteristics, knowledge, judgment, wisdom, skills, abilities, and competencies needed to achieve the company goal. Also although their fina ncial status is not what it used to be they equable have enough money to invest and be innovative again. The solitary(prenominal) ethical and social responsibility issues I can see them dealing with possibly replicating another companies digital platform.The only way to handle that is by coming up with their own and patenting it or even by middling expanding their already owned brand names patents and databases. EA has to learn how to be creative again. The only stakeholders EA might have to be concerned with are the groups or individuals who can influence their companys decisions, which at some position can possibly be their competitors which will directly affect them. References Coulter, M. (2013). strategic management in action. (6th ed. ). Upper Saddle River, N. J. Pearson Education, Inc.